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Why Rob Machado Is the Human Boomerang by Destiny Irons| Photos by Grant Ellis and courtesy of Chris Machado |
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He's been around the world, but the surfing star always returns home to his roots.
“I’ve been a lot of places. Australia is pretty cool. I lived in Bali for a while…it’s just a different lifestyle…That’s the thing that makes it so that I keep coming back; because I’m always leaving. My little fishbowl is Solana Beach to Leucadia…All the restaurants I need to eat at, all the people I know are in that little zone.” As we head down the hill from his house, he glances at VG Donuts, then looks over his left shoulder towards the San Elijo campgrounds. “We camped at the campgrounds all summer...all the time. We were pretty hard-core. We would just go down there and post up. My friend’s mom was all-time. She would just rent the campgrounds as much as she possibly could…We would surf all day; she would go get doughnuts.”
Across the street from his childhood home is Scripps Memorial Hospital Encinitas, the site of Machado’s first, last and only job before becoming a professional surfer. His father, Jim, was in construction and was digging the foundation. He hired 16-year-old Rob to help. “I lasted not even until lunch. I was like, ‘I’m over it.’ He was like, ‘OK, you want to quit, walk home.’”
By Machado’s senior year of high school, he was traveling to surf contests. “My mom was pretty adamant about me taking my college prep classes…I pretty much was ready to go to college. By the time I was a senior…I was already [going to] turn pro. I still finished high school, but my teachers were pretty cool because I was traveling a lot. I won my first contest in high school, a [world qualifying series.]” Later he revisits this topic: “When I was getting paid, like, 500 bucks a month…there wasn’t any pressure. Then I went from that to making almost like a hundred grand a year when I was 18…All of a sudden there’s all this pressure on yourself…I can’t just stay in Cardiff and surf Swami’s all day…They’re gonna expect [more] out of me.” We continue east on Santa Fe Road and turn right, parking in the lot overlooking Ada Harris Elementary School, which Machado attended from fourth through sixth grade. His favorite teacher was Jack Michelle, who also taught Machado how to play guitar after school. “I saw him today!” Machado exclaims.
Machado’s happy memories of Cardiff motivated him to give back to the community that nurtured his amazing talent for surfing, music and art. His philanthropy started with the Rob Machado Surf Classic, which ran for 11 years and was supported by the Cardiff Chamber of Commerce. It grew too big for a small beach town, so, after a brief hiatus, it was restaged for younger kids only. A few years back he also started an annual golf tournament, the Rob Machado Golf Experience, at the Lomas Santa Fe Country Club. It’s a themed event where the participants dress in costumes. Machado’s manager, Justine Chiara, explains that the money raised at the first golf events went to whatever charity was on his heart, which included the music program at Cardiff schools. Then Chiara and Machado observed other programs—such as One Percent for the Planet and Jack and Kim Johnson’s Kokua Foundation—that had an environmental focus. Together, they started the Rob Machado Foundation and partnered with the Cardif Educational Foundation to, as Machado says, “join our minds together and come up with…ways to improve the environmental side of education.”
The Rob Machado Foundation is still in its beginning stages, relying on revenue from the golf tournament and private donors such as the Beauchamp Charities Fund. Machado’s goal is to help support all north county schools; he hopes that one day the foundation will mature into a national program for environmental education, art and music. At the heart of environmentalism is the notion that you give back what you take out. Reverse that and you have the boomerang effect, or karma; you get back what you give out. Rob Machado is a perfect example of both. If you’d like to help support the Rob Machado Foundation, participate in the Rob Machado Experience Golf Tournament, to be held Sept. 28 at the Lomas Santa Fe Country Club. The theme is “South of the Border,” and even if you show up just to see how Machado gets his famous head of hair under a sombrero, you won’t want to miss it. Contact Justine Chiara at justine.chiara@gmail.com.
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