It was July of 2004, media executives Tim Wrisley and Troy Mills establish Wheelhouse Media with the intent to build a local business that furthers the quality of life in the city that raised them; Carlsbad. Wrisley and Mills, both Carlsbad natives, had spent their entire careers in media and wanted to take their experience and put it towards this new venture. But what kind of business would it be?
 
In the Fall of that same year, Carlsbad Magazine was born: a glossy, 4-color, award-winning magazine that showcased all of the great things Carlsbad has to offer. Two years later, they introduced ClickOnCarlsbad.com as Carlsbad’s new online community and daily resource for “All Things Carlsbad.”

Enter Encinitas Magazine

The one thing they knew from the beginning was that if this business was a go in Carlsbad, Encinitas would be another ideal community for a magazine to call it’s own. With Encinitas’ rich surf culture and vast history along Highway 101, the family community would be the perfect fit to have a magazine that celebrates all of the great things Cardiff-by-the-Sea, Encinitas, Leucadia and Olivenhain have to offer.
 
With that, Encinitas Magazine was born. Happy Birthday to us!